Cinapsys professionals work to build shareholder value by establishing relationships and effectively communicating your message, investment potential and corporate vision to Main Street, Wall Street and the financial media. As a relative newcomer to the art and science of corporate communication our professionals bring a vibrant, dynamic and enthusiastic spirit to solving our clients challenges.

Competitive analysis and market perception

We all know that today a positive corporate image is essential to every companies success. Publicly traded companies and private companies competing for the attention of the investment community need to pay special attention to establishing a credible corporate image. Before establishing any communications program, it is absolutely necessary to assess your company's perception among industry experts, customers, vendors, the retail investment community and institutions. We measure this by analyzing online and offline sources of information, developing feedback tools, interviewing and speaking to 'real people' outside of your organization and by direct response feedback programs. Based on these often-sensitive reports, we can craft effective corporate messages targeting misperceptions and establishing credibility in your future communications.

Investment perception audits

How does the investment community view YOUR company? What are the criteria they use in assessing your company for suitability as an investment? Our perception audits strive to provide you with this critical information. and gain a better understanding of the criteria the investment community uses to make these decisions. We will also discuss with you the expectations that industry followers have regarding your business, your management and the competitive landscape you operate in.

We will develop our perception audit with you, working with management to develop a list of survey participants consisting of past shareholders, retail shareholders, analysts, and current and potential institutional shareholders. We conduct the audit and measure perception against your peers. We will prepare an extensive report of this perception audit for presentation to key management when completed.

Targeting existing and potential shareholders

Once we have an accurate measure of your Corporate perception across the different areas, we can begin the task of contacting investors and institutions likely to have interest in a long-term investment in your Company. We strive to bring to the table a mix of institutional investors, market makers, analysts and financiers. We screen each and every contact to ensure the suitability of your Company against the criteria of these individuals.

New shareholders are important to building long-term shareholder value, so too are existing shareholder relationships. Today we have the ability to electronically monitor a client's institutional investor base on a daily basis to determine whether existing shareholders are selling or buying. Knowing who is accumulating or divesting your stock is essential information. We contact these institutions to determine why they are making changes.

Cinapsys staff will identify the analysts and institutions that follow and invest in your particular industry. By analyzing your peer group and fundamentals, we develop a list of sell-side analysts and buy-side money managers that are likely to have an interest in your company. Targeting in this manner ensures you reach the right audience.

Taking it on the road

Setting up and coordinating a road show is an important task. Cinapsys can assist you in coordinating every aspect of this important undertaking. We can setup everything from Air and Hotel bookings to luncheons, analyst meetings, trade group presentations, you name it. We'll even send a staff member along to assist and make sure everything runs smoothly.

Fulfillment and List Maintenance

Essential to developing an IR infrastructure is a central repository for investor contacts. Cinapsys creates and maintains a database for every client, which is used to store the name, affiliations and contact data for each individual contacting you or us to request information. Everyone who makes contact is included in the database.

Cinapsys also fulfills all requests for investor materials. Every person that requests materials on your company is sent the information they request in a timely manner.

For specific information regarding our Investor Relations services,
please contact us at: 760-458-4899